“So how physical are the Buzz and Cheerios?”

These are the kinds of questions you get to ask when you’re making celeb gossip content announcing the new relationship between Cheerios Protein and Buzz, the Cheerios mascot. In one afternoon we explored Buzz and Cheerio’s past relationships, astrological signs, family histories, body language, and meet-cute backstories. Working with the immensely talented Carly Breit and the very accommodating and fun teams at both People Inc. and General Mills allowed for a lot of improvisation on the day, and I’m so proud to say this shoot established for the first time ever the canonical zodiac signs for both Buzz and Cheerios Protein.