On this production I challenged the brand to adopt a new film-making technique of doc-style shooting similar to Abbot Elementary and The Office. I’d used similar techniques on successful mockumentary work like Heinz Veggie Vampire and Hilton’s Ad You Stay In and thought it would elevate the work here. The client wasn’t sold, so once again I called some friends and shot some tests. You can also see how the scripts evolved from the test to the final spots.