Netflix | Squid Game: The Challenge IRL

Director | creative director | writer

Netflix asked me to pitch them some ideas to get people excited about their upcoming reality series, Squid Game: The Challenge. In the show they use a telephone to challenge players and I thought I’d take that phone out to the streets of New York and see what happened. What I learned is that New Yorkers are fearless and you cannot stop them from crushing Squid Game challenges.